Amazon revised the UPC section on Amazon Seller Central that explicitly states ‘Amazon requires sellers to obtain ‘valid’ UPC’s from the GS1 and further states that Amazon will confirm UPC barcodes are registered to their sellers and not 3rd parties.’ For many years before this announcement, some suppliers obtained UPC numbers from UPC resellers who advertised with discount prices online and on ebay. Does Amazon allow suppliers to use UPC barcode numbers obtained from a UPC Reseller?Īs of May 2016 the answer is NO, UPC barcode numbers from UPC Resellers are NOT ALLOWED. NOTE: There are a some exemptions to the UPC/ISBN requirement, refer to Amazon’s UPC/ISBN Exemption policy if you believe your company does not need a UPC/ISBN product identifier. YES! In order to set-up items in Amazon’s brand registry, users are required to enter a UPC number (general merchandise) and an ISBN (for books) as part of the item set-up procedure. If you know the ASIN or ISBN of the item you are looking for, simply type it into the search box (which can be found near the top of most pages), hit the “Go” button and, if the item is listed in the catalogue, it will appear in your search results.įor example, the ASIN barcode for Hasbro’s “Monopoly” game is B00005N5PF.Īmazon Frequently Asked Questions (FAQ’s) Are suppliers required to have UPC or ISBN barcodes for items/books being sold on Amazon? You will find an item’s ASIN on the product detail page alongside further details relating to the item, which may include information such as size, number of pages (if it’s a book) or number of discs (if it’s a CD).ĪSIN barcodes can be used to search for items in Amazon’s catalogue. For books, the ASIN is the same as the ISBN, but for all other products a new ASIN is created when the item is uploaded to Amazon’s catalog. You can find the ASIN on the item’s product information page at. ASIN (Amazon Standard Identification Number)Īmazon Standard Identification Numbers (ASINs) are unique blocks of 10 letters and/or numbers that identify items. To properly obtain GS1 UPC Barcodes, visit If you already have a GS1 Prefix but need assistance, visit ISBN Barcode (Used for books)įor more information regarding ISBN barcodes, go to ISBN Information. Amazon, like many other companies, requires the Company Prefix to reflect the actual brand owner and not some 3rd party reseller company. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate information”Īs of July 2019, the following page “Valid UPCs” has been added to Amazon Seller Central.īy obtaining GS1 UPC barcodes, Amazon sellers are provided a GS1 Company Prefix which uniquely identifies their company. UPCs that do not match the information provided by GS1 will be considered invalid.
“We verify the authenticity of product UPCs by checking the GS1 database. Suspended sellers not only lose time and money trying to get reinstated but also forfeit lost profit which comes with blocked listings and account suspension. The Amazon UPC Barcode Policy impacts not only new suppliers desiring to sell on Amazon but also existing sellers who risk having their account suspended. In order to set-up a new product listing on Amazon, you will need either a valid UPC or ISBN number UPC Barcode (Used for most items) ISBN barcodes are required when uploading listings for books.The use of false product identification information, including UPC codes, is prohibited. Sellers must use the correct product identifier for the item they are listing.To apply for authorized UPC barcodes, please visit Please note, that Amazon mandates UPCs (GTINs) are licensed to a supplier’s brand and sellers should never buy discounted UPCs from online resellers. UPC requirements may vary across categories or for different types of products in the same category.These include requirements for products sold as bundles and requirements for products sold as packs. Many categories have specific UPC/EAN and GTIN guidelines that sellers are required to follow when creating product pages.Amazon product categories will define the designated type of product identifier number (Product ID) which needs to be used when adding new product pages and listings. Sellers will find that their accounts are deactivated and/or their brands may be compromised if they do not carefully abide by Amazon’s product identification requirements.Īmazon has specific item identification guidelines and sellers need to know the nuances of which Amazon product identifier applies to their goods.
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